Kohl’s CEO on Pivoting Thru COVID-19 and for Holiday 2020

Michelle Gass 

The ceo said holiday sales will be fueled by newness, citing the upcoming Lands’ End debut in 150 stores and on kohls.com, and retailer’s private Adidas x Zoe Saldana collection of active apparel, footwear and accessories for women, launching on kohls.com and in nearly 500 Kohl’s stores starting Sept. 30.

In her conversation with Shay, Gass also discussed the sharp cutback at the corporate office disclosed Wednesday; being “bullish” about brick-and-mortar stores, and the importance of communication, transparency and decisiveness during difficult times.

“This has been a really tough week,” Gass acknowledged. “We did reduce our workforce 15 percent at corporate.”

She also said the company, like others, has been navigating the pandemic “with no playbook, creating extraordinary pressures and great opportunities.”

Kohl’s is pumping up its activewear areas. 

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