On TV, a Rare Realistic Look at Breastfeeding

A commercial from the parent products company Frida, to be broadcast during the Golden Globes, is part of a wider effort to show the struggles of the “fourth trimester.”


[baby crying] You’ve got this. Latch — and oh, god, unlatch! And clog. Good moms should know how to do this. And am I a bad mom if I stop now? And my doctor said cabbage. And do I love my baby? And cluster feeding. So much milk. Not enough milk. And what even is enough milk? And flatten the nipple. And I just want to feed my baby.

By Tiffany Hsu

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