Gary Lineker’s days on Match of the Day could be numbered as new technology created a “deepfake” sports presenter who can deliver match reports as well as a human being.
The prototype Reuters video showed a sports presenter reading a report on Leicester City’s 2-1 win over Burnley, including the scorers, league table and attendance.
But the convincing host was created synthetically using artificial intelligence.
And it could mean Lineker’s days of picking up £1.75million a year are numbered.
It was created by London start-up Synthesia.
Riparbelli, chief executive and co-founder said: “Once we have enough date, the AI system learns how he speaks, how he emotes.
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“We can then re-render a new video which has a difference script.
“AI-generated content will be a cornerstone of the media landscape in the coming decade and we are pleased to be at the forefront of developing new products and experience alongside industry leaders such as Reuters.”
Reuters' head of core news product Nick Cohen added: “The system has two parts. Firstly we use an algorithm to combine Reuters real-time match photography and reporting with a minute-by-minute data feed of what has happened in the game.
“This allows us to automatically generate a script for any match report, combining the words describing the event with the relevant picture.'
“We then worked with Synthesia to film our sport editor and used their technology to create an AI generated version of him who can 'read' any version of the script within the set parameters.”
The rise of deepfakes has already led to fears it could spread misinformation.
An AI version of Barack Obama calling President Donald Trump a “total and complete dips**t” exists on YouTube.
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