A funeral director’s crematorium tour hopes to “bury the myths” about dying.
People have flocked to Wallace Stuart Lady Funeral Directors tours aimed at persuading future clients and their loved ones to “shop” with them.
They are even throwing in free cuppas and a chocolate raffle in a bid to entice punters on the two-hour jaunt.
A Coffins And Coffees event last week at Sedgemoor Crematorium in Bridgwater, Somerset, included a close-up look at the cremator.
The funeral director’s co-owner Sarah Stuart said: “We pride ourselves on being very approachable and open, and the tours reflect that.
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“They are very informal and give people the answers to many of the questions they have about the process, such as: ‘Are these really my relative’s ashes?’
Some people believe if the crematorium had 10 services in a day all 10 would be cremated together.
“This helps bury those myths. The cremation process is computerised now and absolutely fascinating.
"The tours are so incredibly popular we are planning to run three or four a year.”
One Facebook follower wrote about the “Ashes Tour”: “Sounds like a real gas,” while another said: “It sounds
really interesting and probably brings peace of mind to people considering cremation and their families. What a good idea.”
A third joked: “I bet they get some real ghouls on this.”
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